A portfolio approach is powerful when used as a dynamic refinement – or replacement – of lists of “top” or “key” e.g. relationships (i.e. Pareto-based).
2x2 matrices powerfully express and make sense of complex situations, and this makes them ideal tools for many aspects of portfolio management:
- Visually positioning and segmenting value-net partners, and highlighting their unique needs.
- Adopting appropriate management styles, including facilitating the application of best practice.
- Iterative re-balancing of the portfolio.
- Optimising the deployment of scarce and valuable relationship management resources.
One example is the Partner Portfolio Manager.
Presentation about how Red Hat Software use the Partner Profile Manager to take a strategic approach to their portfolio of sales channel partners (given at the 2014 ASAP Global Alliance Summit). (PDF)